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Churn Risk & Failed Payment Rescue

Most involuntary churn is an expired card, not a decision. This workflow reacts to failed payments with a friendly fix-it email before the dunning cycle gets aggressive, and routes real cancellations to a human who can ask why and offer an alternative.

5 stepsRequires Zapier Starter or higher15–20 minEasy
StripeGmailSlackTodoistGoogle Sheets

What you get

Expired-card churn is largely recovered.
Cancellations get a human conversation rather than a form.
You collect real cancellation reasons in one place.

Workflow blueprint

ST
When this happens
StripeEvent Occurs
1GM
GmailSend Email
2SL
SlackSend Channel Message
3TO
TodoistCreate Task
4GS
Google SheetsCreate Spreadsheet Row

The full blueprint — every field mapping, example value and the written copy for each message — is included with purchase.

Getting it into Zapier

Build this one from the recipe. The blueprint gives you the exact trigger, action events and field mapping for all 5 steps, so it is a copy-and-paste job rather than a design job.

You need your own Zapier account. Zapier’s Free plan runs single-step Zaps only; multi-step Zaps need a paid plan, and Paths and Webhooks need Professional. How this works →

Not on Zapier?

n8n — import and go

An n8n workflow JSON ships with this template. Import it and all 5 steps arrive on the canvas wired in order, and 4 of the 5 nodes arrive with their fields already filled in — the subject lines, the message copy, the delays, the column names. Every step maps to a native n8n node.

What an import cannot carry is your credentials, and the IDs that only exist inside your own account — which spreadsheet, which channel, which board. Those stay in a sticky note under the node, listing what is already done so you do not retype it, and what is left so you can see it.

Make — build guide

A Make-specific guide ships with this template: every module in order, every field value, and the concept translations that catch people out — filters live on the links between modules, and the schedule lives on the scenario rather than in a trigger module.

Self-hosted n8n has no per-task fee, which is worth knowing if this workflow runs at volume. Platform coverage →

Setup steps

1
Detect a failed payment or cancellation

Configure this step using the field mapping in the blueprint.

2
Email the customer a fix or a question

Configure this step using the field mapping in the blueprint.

3
Alert the team

Configure this step using the field mapping in the blueprint.

4
Create a save-attempt task

Configure this step using the field mapping in the blueprint.

5
Log the churn event

Configure this step using the field mapping in the blueprint.

Implementation notes

  • Send the card email within an hour of the failure. Recovery rates fall steeply after the first day.
  • Fill in the Reason column by hand after each save call — it is the most valuable column in the sheet.
  • Keep the tone free of blame. Assume a card problem, not a decision.