← All templates

Lead Management

Contact Form → Google Sheets

A deliberately simple first automation. It is useful as a lead capture base and demonstrates the product format before a customer buys a larger workflow.

Free2 stepsRequires Zapier Free5 minEasy
Google FormsGoogle Sheets

What you get

Every form response is stored automatically.
You get a basic lead log without manual copy/paste.

Workflow blueprint

GF
When this happens
Google FormsNew Form Response
1GS
Google SheetsCreate Spreadsheet Row

Getting it into Zapier

Build this one from the recipe. The blueprint gives you the exact trigger, action events and field mapping for all 2 steps, so it is a copy-and-paste job rather than a design job.

You need your own Zapier account. Zapier’s Free plan runs single-step Zaps only; multi-step Zaps need a paid plan, and Paths and Webhooks need Professional. How this works →

Not on Zapier?

n8n — import and go

An n8n workflow JSON ships with this template. Import it and all 2 steps arrive on the canvas wired in order, and 1 of the 2 nodes arrive with their fields already filled in — the subject lines, the message copy, the delays, the column names. Every step maps to a native n8n node, one of them by a different route — see below.

Google Forms has no n8n node at all, so that step arrives as a native Google Sheets node on the form’s linked responses sheet. It is named for what it is on the canvas rather than for the app it stands in for, and the sticky note under it opens by saying so — the field names are unchanged either way, but the account you connect is the $Google Sheets one.

What an import cannot carry is your credentials, and the IDs that only exist inside your own account — which spreadsheet, which channel, which board. Those stay in a sticky note under the node, listing what is already done so you do not retype it, and what is left so you can see it.

Make — build guide

A Make-specific guide ships with this template: every module in order, every field value, and the concept translations that catch people out — filters live on the links between modules, and the schedule lives on the scenario rather than in a trigger module.

Self-hosted n8n has no per-task fee, which is worth knowing if this workflow runs at volume. Platform coverage →

Setup steps

1
Capture a form submission

Configure this step using the field mapping in the blueprint.

2
Append lead to Google Sheets

Configure this step using the field mapping in the blueprint.

Implementation notes

  • Keep the sheet columns stable after you map the fields.